The landscape of B2C e-commerce marketplaces in Latin America and the Caribbean

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cepal.bibLevelDocumento Completo
cepal.callNumberLC/TS.2022/194
cepal.divisionEngProduction, Productivity and Management Division
cepal.divisionSpaDivisión de Desarrollo Productivo y Empresarial
cepal.docTypeSeries
cepal.jobNumberS2200697_en
cepal.projectProject "Global Initiative towards post-COVID-19 resurgence of the MSME sector"
cepal.regionalOfficeSantiago
cepal.sdg17
cepal.topicEngBUSINESS STRATEGIES
cepal.topicEngINFORMATION AND COMMUNICATIONS TECHNOLOGIES (ICTS)
cepal.topicEngINNOVATION, SCIENCE AND TECHNOLOGY
cepal.topicEngINTERNATIONAL TRADE
cepal.topicEngMICRO, SMALL AND MEDIUM-SIZED ENTERPRISES (MSMES)
cepal.topicSpaCOMERCIO INTERNACIONAL
cepal.topicSpaESTRATEGIAS EMPRESARIALES
cepal.topicSpaINNOVACIÓN, CIENCIA Y TECNOLOGÍA
cepal.topicSpaMICRO, PEQUEÑAS Y MEDIANAS EMPRESAS (MIPYME)
cepal.topicSpaTECNOLOGÍAS DE LA INFORMACIÓN Y LAS COMUNICACIONES (TIC)
cepal.workareaEngPRODUCTION, PRODUCTIVITY AND MANAGEMENT
cepal.workareaSpaDESARROLLO PRODUCTIVO Y EMPRESARIAL
dc.contributor.authorLotitto, Estefanía
dc.contributor.authorDíaz de Astarloa, Bernardo
dc.contributor.institutionCuenta de las Naciones Unidas para el Desarrollo
dc.coverage.spatialEngLATIN AMERICA AND THE CARIBBEAN
dc.coverage.spatialSpaAMERICA LATINA Y EL CARIBE
dc.date.accessioned2023-04-14T17:19:38Z
dc.date.available2022-12-15T15:49:20Z
dc.date.available2023-04-14T17:19:38Z
dc.date.issued2023-04-14
dc.description.abstractThe digitization of economy, and particularly the e-commerce can encourage innovation and contribute to the process of digital transformation of micro, small and medium enterprises (MSME) through the implementation of digital technologies and new business models, which can improve the efficiency and productivity of companies beyond its effects on access to new markets. Despite potential gains, activity of online platforms implies risks and challenges in terms of antitrust regulation, data protection, cybersecurity, and market dynamic. Better quality of institutions and an effective judiciary system and a competitive business environment are associated with higher efficient of platforms. Data and evidence for the Latin America and the Caribbean (LAC) region remain scarce still. This paper analyzes data set of online marketplace activity in the region between 2019 and 2021. Besides, it describes the main characteristics of online platforms in the region, as well as their distribution across countries and the evolution of traffic during such period. These data also were combined with country-level indicators to study structural determinants of those marketplace activities.
dc.description.tableOfContentsAbstract .-- Introduction .-- I. Definitions and data .-- II. Exploring the marketplace landscape in LAC .-- III. Determinants of the B2C marketplace ecosystem .-- IV. Final comments.
dc.formatTexto
dc.format.extent43 páginas.
dc.format.mimetypeapplication/pdf
dc.identifier.unSymbolLC/TS.2022/194
dc.identifier.unSymbolLC/TS.2022/194/Corr.1
dc.identifier.urihttps://hdl.handle.net/11362/48583
dc.language.isoeng
dc.physicalDescription43 p.
dc.publisherCEPAL
dc.publisher.placeSantiago
dc.relation.isPartOfSeriesSerie Desarrollo Productivo
dc.relation.isPartOfSeriesNo231
dc.rights.coarDisponible
dc.subject.unbisEngINTERNATIONAL TRADE
dc.subject.unbisEngTECHNOLOGICAL INNOVATIONS
dc.subject.unbisEngELECTRONIC COMMERCE
dc.subject.unbisEngDIGITAL TECHNOLOGY
dc.subject.unbisEngMARKETS
dc.subject.unbisEngTRADE FACILITATION
dc.subject.unbisEngSMALL AND MEDIUM ENTERPRISES
dc.subject.unbisSpaCOMERCIO INTERNACIONAL
dc.subject.unbisSpaINNOVACIONES TECNOLOGICAS
dc.subject.unbisSpaCOMERCIO ELECTRONICO
dc.subject.unbisSpaTECNOLOGIA DIGITAL
dc.subject.unbisSpaMERCADOS
dc.subject.unbisSpaFACILITACION DEL COMERCIO
dc.subject.unbisSpaPEQUEÑAS Y MEDIANAS EMPRESAS
dc.titleThe landscape of B2C e-commerce marketplaces in Latin America and the Caribbean
dc.type.coarlibro
dc.usergrouppubweb
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